I am a 4th-year PhD candidate in the Department of Econometrics and Operations Research at Tilburg University, School of Economics and Management. My supervisors are Prof. dr. Tobias Klein and Dr. Christoph Walsh

My research fields are Applied Econometrics, Empirical Industrial Organization and Quantitative Marketing. My main research interest focuses on consumer search, where I develop and estimate structural models to understand consumer learning and behaviors better while considering solving information frictions through search in online markets.

In my first project, I empirically investigate preference discovery in consumer search. I build up a structural model that allows preference change throughout the search process. By utilizing consumers’ checkout abandonment in the click-stream data in online cellphone sales, I quantify the effect of preference discovery net of the information acquisition effect in search. I find the consumers do underestimate their price sensitivity when they start search, and become 10.6% more sensitive when they purchase or leave the market.

In my second project, I propose a rank-conditional discrete choice structure for the optimal solution in sequential search. Compared to the structure following Weitzman’s (1979) Optimal Search Rules, my structure is empirically more advanced: it preserves complete information in the observation search sequence; it is more convenient for identification arguments and estimation implementation; it is flexible for data with either limited search information or more complicated ranking conditions.

I will be available in the 2024/2025 job market.

Research Field

Applied Econometrics, Empirical Industrial Organization, Quantitative Marketing, Digital Economy.

Research Interest

Online Market, Consumer Search and Learning.

Office

K548, Koopmans Building, Tilburg University

Warandelaan 2, 5037AB, Tilburg, the Netherlands